Weve got big news beauty lovers: Chanel Beauty is due Ulta. ?Reported by Racked, at Ultas 2017 fourth quarter earnings call yesterday, CEO Mary Dillon made the announcement to investors.

Finally, were thrilled to announce a prestigious addition for 2018 Chanel Beaut. Following our long-standing partnership with Chanel offering their iconic fragrances in numerous our stores, we’ve been honored to add Chanel Beaut in a quantity of Ulta Beauty doors this coming year. This could be an edited assortment with a Chanel-branded makeup station using the first Chanel store opening in Westport, Connecticut inside of a couple weeks.

Through the SHOW To your house Uncover the backstage makeup table in the Spring-Summer 2018 #CHANELHauteCouture show. A palette of pinks, from subtle to intense. A new luminous look twisted by the vibrant touch. PALETTE ESSENTIELLE N160 Beige Medium OMBRE PREMIRE N12 Rose Synthtique CLAT NIGMATIQUE (QUADRA EYESHADOW), you can find at May JOUES CONTRASTE N430 Foschia Rosa ROUGE ALLURE N184 Incantevole ROUGE COCO GLOSS N794 Poppea LE VERNIS N588 Nuvola Rosa — #FromTheShowToYourHome #CreateYourself #ChanelMakeup #ChanelBeauty

A post shared by CHANEL BEAUTY (@chanel.beauty) on Jan 25, 2018 at 9:50am PST

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Although some vital information wasnt revealed, like which stores might be receiving products, what amount of the line are going to be available, if itll be online, and pricing, this is usually a huge step equally for companies. Ulta who has sold Chanels fragrances before, however this time itll function as the likes of eyeshadows, lipstick and foundation.

As prestigious as Chanel is being one of the more universally recognized brands fans wonder why they chosen to partner with Ulta over more luxury-diverse, Sephora. Comments on TrendMood1s Instagram post from earlier today cover anything from saying Sephora is screwed to Thats way too high-end for Ulta.

#MakeupNews ???? WOW! @ultabeauty is not just expanding their affordable brands but luxury brands in addition!!! Appears as well as in a position to shop @chanel.beauty ???? @ultabeauty !!!!! To get . #ComingSoon *will keep u updated . . . #Ulta is probably #OnFire ?????? Thats amazing!!! ???? Just what are your feelings? XO #Trendmood #ultabeauty info: @wwd @racked THANK U in this amazing!!! Update: @suzettedaisy @tremblelikeaflower @mikeyy08 ?? . #instabeauty #beauty #beautyaddict #cosmetics #bbloggers #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje #fashion

A post shared by TRENDMOOD (@trendmood1) on Mar 16, 2018 at 9:45am PDT

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And this isnt at the first try the affordable retailer has carried costlier labels. Theyve recently started offering brands like MAC and Dermalogica, too. Although higher-end products typically dont sell and mass brands, Dillion thinks Chanel will bolster their profits.

In the decision to investors she said, Turning to prestige cosmetics, just like the third quarter, we got this category slow from the stellar boost 2015 and 2016. While certain brands of makeup were strong, others struggled to comp over significant multi-year increases. Were optimistic that we can accelerate growth in this category with encouraging newness during the pipeline. Were currently updating our prestige cosmetics assortment

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The word assortment could be what fans see as Dillons keyword, though. More commenters on TrendMood1 fear how the supplies shall be limited, wont be carried in all stores, and wont work with their Ulta rewards points.?Even more, persons are commenting how this partnership is originating along at the perfect time for Ulta because its a hazy smokescreen that covers the lawsuit allegations claiming they resell used products.

We cant say Ulta chose this period specifically to announce the collaboration, but it really provides a shift of perspective.?All in all of the, we cant say were not excited to discover Chanel inside. Now, if we could just wardrobe drop date.

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